AREYOUSEEINGWHATYOURCLIENTSSEE?Your clients don’t just judge how your place of business or website looks — they judge the inconsistencies between them. When your interior spaces, website, and visuals feel disconnected, they notice — and trust breaks down.
BECAUSE
IT’S WHAT
YOUR
CLIENTS
SEE THAT
MATTERS
The problem rarely hides in your marketing, messaging, or strategy.
It hides in the disconnect between what your clients see and what you think you’re communicating.
Your website says one thing.
Your photography says another.
Your space says something else entirely.
When there is a disconnect — your clients notice.
ENTER:
BRAND
EXPERIENCE
DESIGN
This is the part I handle.
The part everyone else overlooks.
The part your clients take literally.
I don’t fix your strategy. I don’t rewrite your business. I use what you’ve already built and fix any visual disconnect your clients are seeing. I bring your website, photography, and place of business into alignment so your brand is experienced consistently, everywhere it shows up.
From the spaces clients walk through, to the websites they navigate, to the imagery that shapes their first impressions — when every touchpoint reflects the same visual language, you create instant clarity and everything clicks. Clients immediately understand who you are, what you stand for, and why they can trust you.
This kind of alignment elevates perceived value, strengthens brand recognition, and positions you as a business that people remember.
I DON’T
FIX YOUR
BUSINESS,
I FIX THE
WAY YOUR
CLIENTS
SEE IT
I’ve spent two decades working in marketing, design, and brand execution for organizations ranging from independent start-ups to national and global brands. During that time, I’ve led visual standards, directed campaigns, supported brand launches, and shaped how teams translate a brand across websites, digital media, environments, and every client-facing touchpoint. My work has earned awards, yes — but more importantly, it’s taught me that brands rarely fall apart because of strategy, they fall apart because of inconsistency — and inconsistency is a design problem.
I’m also a certified interior redesign professional, and I treat physical spaces with the same intentionality as digital ones. Layout, flow, and environment aren’t decoration — they’re communication tools, and they shape what clients believe before anyone speaks a word.
I do one thing, and one thing only:
I make sure your brand looks like one company everywhere a client sees it — on site, online, and on camera. So clients don’t just hear your story — they actually experience it.
KURTIS CUMMINGS — Brand Experience Designer, Vancouver BC
REQUIRED
READING:
INSIGHTS
INTO
BRAND
ALIGNMENT
Thoughtful articles on how visual consistency shapes trust, experience, and the way clients see your business.
Brand Drift: The Slow Creep That Unravels Everything (And Why You Need To Pay Attention Before Your Clients Do)
Why Home-Based Businesses Need to Pay Attention to Brand Identity Alignment
Why Brand Alignment Matters for Small and Medium-Sized Businesses in Vancouver
